Free NHS Market Intelligence Tool
Stop guessing which NHS trusts to target.
Paste your website URL. We read your product, analyse 212 NHS trust annual reports, and tell you exactly which trusts need what you offer, who to speak to, and what to say.
The trusts that need your product are publishing their priorities every year. Most companies never read them. We did.
Get your free trust analysisTakes 2 minutes. No credit card. Instant results.
Built by the team behind 47 healthcare product launches across MedTech, Pharma, and Digital Health
Analysing annual reports from all 248 NHS trusts in England
How it works.
Four steps. Two minutes. You walk away with a target trust list, named contacts, and a downloadable report with your positioning strategy.
Share your details
Paste your website URL and we read it automatically. Or upload product PDFs, dictate a description, share your LinkedIn. However you prefer.
Answer 4 questions
Quick questions about your go-to-market stage, biggest challenge, team structure, and event strategy. Helps us match you to the right trusts.
AI analyses 248 trusts
We search annual reports for strategic priorities, innovation appetite, digital transformation goals, and procurement signals that align with your product.
Get your report
Ranked trusts with evidence, named decision-makers, a stakeholder map, positioning guidance, and a branded PDF you can download and share.
Your product, your way
Four ways to share your product details.
No forms to fill in. Give us your information however suits you. We do the work of understanding it.
Paste your website URL
Fastest option
We read your site and extract your products, clinical area, target customers, certifications, and evidence. One URL does most of the work.
Dictate it
No typing needed
Hit the microphone button and describe your product in your own words. Real-time transcription. Works on mobile too.
Upload your documents
PDFs, brochures, data sheets
Product brochures, clinical evidence, data sheets. Upload them and we extract what matters for NHS trust matching.
Share your LinkedIn
Tailored to your role
We read your profile to understand your role, company, and experience. Helps us tailor the recommendations to your position.
73% of healthcare product launches miss forecast. Not because the products are not good. Because go-to-market has not adapted to how healthcare buys now. HCP access has collapsed from 80% to 44%. Your reps get 24 minutes per week for all supplier interactions.
You cannot afford to waste those 24 minutes on the wrong trusts. This tool makes sure you do not.
What you walk away with.
Not a generic list. A targeted intelligence report built from real NHS data, tailored to your specific product.
Ranked target trusts
Each trust scored by how closely their published strategic priorities match your product. Not guesswork. Evidence.
Named decision-makers
Real names and roles extracted from trust annual reports. Medical Directors, CFOs, procurement leads, clinical champions. The people you need to reach.
Decision-making web
A visual map of the buying committee at each trust. Who champions, who influences, who blocks, who signs. With tailored messaging for each.
Evidence quotes
Specific quotes from each trust's own annual report that prove strategic alignment. Use these in your outreach. They show you have done the homework.
Positioning guidance
How to frame your product for each trust based on their language, their priorities, and the stakeholder you are speaking to.
Branded PDF report
Download the complete analysis as a professional PDF. Share it with your team, your board, your investors. Includes an NHS go-to-market framework guide.
Built for companies selling into the NHS.
Pre-launch
You have the product but have not sold into the NHS yet. You need to know which trusts to approach first and what to say when you get there.
Growing
You have a few NHS customers but growth is inconsistent. You need to identify the next wave of trusts and stop wasting time on the wrong ones.
Scaling
You are in multiple trusts but need to expand into new clinical areas or trust types. You need evidence-based targeting, not territory guesswork.
The data behind your analysis
212
NHS trusts analysed
2,120
Strategic data points extracted
920+
Pages of annual reports read
10
Strategic sections per trust
Grounded in published NHS data. Not opinions.
Every recommendation traces back to a specific document published by the NHS. Here is what we read.
248 individual trust publications
NHS Trust Annual Reports 2024-25
Every NHS trust in England is legally required to publish an annual report detailing their strategic priorities, financial performance, quality metrics, workforce plans, and key initiatives. We extract 10 strategic sections from each.
Published July 2025 by HM Government
Fit for the Future: 10 Year Health Plan for England
The national strategy setting the direction for the NHS. Three strategic shifts: hospital to community, analogue to digital, sickness to prevention. We match your product to both national priorities and local trust strategies.
Published by NHS England
Medium Term Planning Framework 2026/27 to 2028/29
The operational planning guidance that trusts are being measured against right now. Targets for elective care, cancer, mental health, primary care, and urgent care. We know which trusts are under pressure and where.
DHSC, beta launching 2026
NHS Innovation Passport & MedTech Compass
The new platform for NHS procurement teams to compare products on outcomes, not just price. The Innovator Passport means one trust assessment unlocks all trusts. We factor in innovation readiness and digital adoption signals.
Your target trusts are waiting.
Two minutes to share your product details. Instant AI analysis across 248 NHS trusts. A downloadable report with named contacts and positioning strategy.
Because healthcare innovations deserve the recognition they need to reach the people who need them.
Get your free trust analysisNo credit card. No sales call. Just intelligence.
See a sample proposal →
Built by AGENCY Bristol
20 years in healthcare demand generation. The consultancy behind the methodology, the book, and 47 product launches across five continents.
47
Product launches
20
Years in healthcare
5
Continents
3
Frameworks developed
Trusted by
MedTech companies, pharmaceutical businesses, and digital health startups selling into the NHS. From Series A startups to established medical device manufacturers.
The book
It's Not a Sales Problem
Why 73% of healthcare product launches miss forecast and what the 27% do differently. 18 chapters. Published 2026.
Data sourced from publicly available NHS trust annual reports, NHS England strategy documents, and the ODS API.